Wednesday, July 1, 2009
Tate Publishing - Book Marketing Is The Key To Success
Good afternoon and thank you for checking in once again on my blog and the great things happening at Tate Publishing. I am often asked what makes a successful book and how can Tate Publishing help. While there are certainly many elements that play a role, there is of course only one major role that everything boils down to, that is marketing!
Tate Publishing provides services and products that no other publisher can and designs, edits and manufactures some of the best product released in the publishing industry, but that is not nearly enough. The key is marketing. As an author you must make sure that your publisher has a long distribution reach that can get your book everywhere necessary for it to succeed. Not just listed on a website!
I am very proud of our marketing department and the many publicity and PR firms that represent Tate Publishing titles. We are one of the top selling publishers in America and set up and create more events, book signings and promotional engagements than any one else, helping Tate authors an books succeed. Remember, at Tate Publishing we market and promote the book for the life of the project, and we promote and market and distribute on your behalf and in partnership with our authors. The danger of small publishers and self-publishers is that authors must do everything on their own and take all of the risk and burden, we do not believe that serves a serious author's needs. You need a great marketing partner.
In the last quarter alone Tate authors have appeared and been promoted on ABC's Nightline, MSNBC, Fox News, AOL.com and hundreds of other news, print and radio channels. These are the opportunities and situations a successful author needs from their publisher.
While many claim they can produce books, very few actually have the resources, staff, distribution or marketing departments to truly help authors succeed, that is what makes Tate Publishing a special place.
We have always been a publishing family that believes in working hard to help authors succeed, that is why we must be very picky in regards to the books and authors we will sign, but in the end we know that great marketing is the best recipe for success.
As always please contact us if you have any questions or send them directly to me. Have a great day and thanks for reading!