Friday, January 23, 2009
Once again it is royalty time at Tate Publishing. This is the month that the 2008 4th quarter royalty checks are mailed out and our authors and staff have done it again. We have for the third consecutive quarter set new records and all time highs for royalties at Tate Publishing.
As an author knows, true success is only possible with a great partnership between the author and publisher. The problem with self-publishing is that you get no marketing or distribution (you might get listed on a site but that is not distribution) and the problem with most traditional publishers is that you get no control and royalty percentages are too low to show any profits. Tate Publishing is unique, we are a publishing house that was born to serve authors and create the best opportunity for an author's success. I am so proud that we have been able to accomplish this task and now lead the industry in products, services and many of the top sales indicators.
The success is a direct result of our talented staff and incredible authors that are driven to succeed. The very fact that we are once again showing higher sales than ever before, even in these tough economic times our country is facing proves how important the publisher and author partnership is to be able to succeed in this industry.
Once again, congratulations to everyone and if you have any questions please don't hesitate to let me know.
Tuesday, January 13, 2009
Good afternoon and I trust the new year has already started off great for everyone. In my last post I described and announced that Tate Publishing will continue to add to the services, distribution and marketing that we already offer to once again pull away from all other publishers. We have always been driven to be the best at Tate Publishing and create the environment that gives our authors and titles the best opportunity to succeed in our highly competitive industry. If you have followed my blog at all you already know that we lead the industry in almost every category and provide services that no other publisher does. I want to outline one of our newest services and products and provide you with some useful information.
At the end of last year we made a commitment at Tate Publishing to start producing and releasing :30 second book trailers or commercials for releasing titles. These book trailers are proving themselves to be extremely valuable marketing and promotional tools that are setting a Tate Published book and author apart from all others. I was talking with our Director of Marketing, Mark Mingle last week about them and he made an interesting comment. Mark has been receiving feedback that customers are purchasing books after watching the videos because they are able to emotionally connect with the story line before even picking up the book.
What an amazing opportunity, we are not only streaming these trailers from our online bookstore and website, but from sites like YouTube, Myspace and Facebook. These trailers are being played at author signings, events and even on television stations to promote our authors works. We have seen great success and great value in the cost of production due to the increased sales volumes and awareness these video book trailers help to create.
Most of these trailers are :30 seconds long, include music, voiceovers with video and images that help tell the story of the book. While we know you can't judge a book by its' cover, these trailers are providing potential customers with an exciting glimpse into the story to unfold on the pages and pushing them to purchase Tate titles that are sure to entertain.
Once again, I will break down another new service as often as I can, but we are very excited about the new opportunities at Tate Publishing and the video book trailers has been a great one. As always if you have any questions please don't hesitate to let me know.
Sunday, January 4, 2009
What an exciting time at Tate Publishing. I always love this time of year because we begin a new start of driving ourselves to build upon the success of last year and the history of Tate Publishing as we continue to lead the publishing industry and provide our authors with the best possible opportunities for success with services and products that are second to none.
If you follow my blog at all you know that we are a leader in the industry in most of the important categories used to measure a publishers success. We are very proud of our position, but it is important to clarify that we will never become complacent or sit back and enjoy the past or present successes. As the president of Tate Publishing I have set a clear vision for the entire staff that these are the very times we need to press onward and expand our capacities to serve our authors, vendors, and distributors.
In 2009 Tate authors will see even more services added to the services we already provide. There is not another publisher in the industry that does more for an author than Tate and our focus to add to this experience and the opportunities is a commitment we are making to once again help ensure the opportunity for success as an author.
Once again, thank you for the most incredible year in the history of our company in 2008 and continue to keep your eye on Tate Publishing in 2009!
God Bless and Happy New Year we are praying it is the best year in your life as well!