Tuesday, January 18, 2011

What An Author Needs in 2011!

As a new year has come I am often asked what it will take for an author to be successful in 2011. The entire publishing industry has gone through so many changes in the last 5 years it is difficult to keep up with it all. From the Kindle to the Ipad and every technology gadget in between people want content faster than ever. While we have always been a leader in the industry when it comes to technology and content many things never change. So once again, when I am asked what is takes for an author to succeed, the answer still remains the same. It takes a great team! That is right, I have been in this industry so long that I see books all the time that succeed and become a bestseller that from a content and quality standpoint are inferior to other books on the market, but the team behind them are far more experienced and offer more.

That is where we focus the most at Tate Publishing. We know that the best thing we can do is work as hard as possible to create opportunities for our authors to succeed. No other publisher offers what we do. From putting each author on national television, marketing, production, editing, design, manufacturing, publicity and more. Tate Publishing sets the standard that others try to compete against. The problem with self-publishing has nothing to do with the self-publisher itself. Self-publishers do one thing, they print books! The problem is that authors often believe that their book is so good or so well written that if they can simply get some copies printed it will take off and everyone will want to purchase it. That is simply a silly thought. Supply doesn't drive demand, just because you print it doesn't mean anyone will buy it! Demand drives demand! At Tate Publishing if we select a manuscript to publish we supply a team to each author. Our authors work with their own editor, designer, typeset designer, marketing and publicity rep. No publisher books more events for their authors than Tate Publishing. We do all of this to make sure that we are providing the best team we possibly can for our authors. So if you are looking for a publisher, remember to ask about what kind of team will be assembled and provided. Will you be able to pick up the phone and call your own marketing representative if you want to have a book signing scheduled or a press release sent? A great team is what we focus on at Tate because we believe that is the environment that creates the best opportunity for an author to succeed.

In a difficult industry you cannot hope and wish that you will be successful. You need to work harder and smarter than your competition and surround yourself with professionals that know what is takes to succeed. I will be praying that you all have a blessed an successful 2011 and as always if you have any questions or need assistance don't hesitate to contact us!


Ryan Tate