Monday, July 13, 2009
It is a beautiful day in Oklahoma this morning and we are going to have yet another 100 plus degree day!!!
I am excited to announce that we have just finished the programming and production of our new I-Phone applications. Everything has been submitted and approved by Apple and we are really happy to once again offer this service and exposure to our authors and artists.
The applications are titled "GottaKnow" and these applications are specific for each author or artist. So if your book was titled, "The Best Book Ever" your I-Phone application will be, "GottaKnow The Best Book Ever", and will be an interactive opportunity for fans and followers to connect with their favorite Tate author or artist.
The I-Phone applications will include links to purchase the books and music cd's, links to upcoming events pages, blogs and personal info that comes straight from the authors and artists themselves giving their fans and readers an incredible opportunity to get to know them on a more personal level. These applications will offer free samples to read and listen to as well as an images section to see "behind the scenes" as their favorite author or artist created their respective masterpiece!
No one else in the industry offers these services and once again keeps Tate Publishing ahead of everyone else. We will be releasing a new application for every title and music cd we release and believe that this added exposure will be a huge benefit to our product lines and serve our authors at a level never before seen in the publishing industry.
This is a very exciting time and we couldn't be happier to continue to lead the industry in serving our authors and artists and delivering content and quality with more success than anyone else. Please send your questions our way and I will post some links to the applications as we launch them this month.
Have a blessed day,
Wednesday, July 1, 2009
Good afternoon and thank you for checking in once again on my blog and the great things happening at Tate Publishing. I am often asked what makes a successful book and how can Tate Publishing help. While there are certainly many elements that play a role, there is of course only one major role that everything boils down to, that is marketing!
Tate Publishing provides services and products that no other publisher can and designs, edits and manufactures some of the best product released in the publishing industry, but that is not nearly enough. The key is marketing. As an author you must make sure that your publisher has a long distribution reach that can get your book everywhere necessary for it to succeed. Not just listed on a website!
I am very proud of our marketing department and the many publicity and PR firms that represent Tate Publishing titles. We are one of the top selling publishers in America and set up and create more events, book signings and promotional engagements than any one else, helping Tate authors an books succeed. Remember, at Tate Publishing we market and promote the book for the life of the project, and we promote and market and distribute on your behalf and in partnership with our authors. The danger of small publishers and self-publishers is that authors must do everything on their own and take all of the risk and burden, we do not believe that serves a serious author's needs. You need a great marketing partner.
In the last quarter alone Tate authors have appeared and been promoted on ABC's Nightline, MSNBC, Fox News, AOL.com and hundreds of other news, print and radio channels. These are the opportunities and situations a successful author needs from their publisher.
While many claim they can produce books, very few actually have the resources, staff, distribution or marketing departments to truly help authors succeed, that is what makes Tate Publishing a special place.
We have always been a publishing family that believes in working hard to help authors succeed, that is why we must be very picky in regards to the books and authors we will sign, but in the end we know that great marketing is the best recipe for success.
As always please contact us if you have any questions or send them directly to me. Have a great day and thanks for reading!