Tuesday, November 3, 2009
Tate Publishing - Never Settle For Second Best
I am often asked how it is that we have built a publishing house from nothing almost a decade ago and built it to the size and market share that Tate Publishing experiences today. For us the answer is obvious. Be The Best!!! In the 90's my family and I had a desire to create a publishing company that put the author first, helped first-time authors experience traditional or large publishing production and distribution, but most importantly was looked to as the best. We spent years looking at every publishing option there was in the world and began to develop a model and company that incorporated all of the best parts of the publishing industry and mixed in a lot of creativity and hard work.
Today I am proud of what our authors and staff have built. Tate Publishing is one of the largest publishers in the world and has the production, distribution, marketing and publicity that leads the industry for our authors. None of this was just luck, all of it was God's provision and a resolve to never give up. Our authors are amazing, talented and extremely hard working folks that share our same passion to work hard and succeed. We are leaders in every major category in the industry and will continue to press forward and push to stay on top and provide services, product, distribution and publicity that sets our authors apart in this incredibly competitive industry.
They say that imitation is one of the greatest forms of flattery. If that is true, then we certainly are flattered. As we watch competitors or other publishing houses try to compete it never ceases to amaze me that people will try to imitate what we do at Tate Publishing for authors. The problem is that others in this industry can only talk a good game. It is important that you do your research as an author when searching for a publisher. Many new companies have come and gone in the past decade and self-publishers seem to be everywhere now. Be careful and don't fall for tricks or promises that aren't in writing. My favorite is publishers that tell you if you sign with them or if you pay them to be published they will give your book to larger publishers to see if they want to sign you in the future. There is even a large traditional publisher that started a self-publishing company to try and get authors to feel like they will someday be hanging out with Beth Moore or Mark Victor Hansen if there book does well. Why would any author settle? Go for the best!
Tate Publishing is a large publisher that delivers what no one else does. We are selective and can only sign around 3% of the manuscripts submitted to us, but when you become a member of the Tate Publishing family you truly join the elite. It is funny, authors always ask me at conferences or even CEO's of other publishing houses what we guarantee or what can I promise an author. Besides the fact that we offer more services, true-distribution, publicity and marketing in our contract, there is a quality that sets us apart. HARD WORK! There is no substitute, we enter into a true partnership with our authors and fight beside them. If an authors call us and wants more or is even frustrated that an event or a book signing didn't go well, we take it to the next level. We are always eager to look into new niche markets, and fight for success. We have never believed in luck, only hard work, planning and preparation. That is the difference. Authors should never be a number, I hate that self-publishers just sell services, list books for sell and don't care whether an author succeeds or not. As an author what do you do, who do you call in that publishing situation? As a Tate Publishing author you call us, your publishing home and we will work to fix your problem, set-up new events, promote an opportunity and sell your book. We believe in our authors and want our authors to believe in their partnership with our publishing house.
Authors deserve the best opportunities possible, without authors there would be no books. We are a publishing house birthed from authors that wanted to make a difference for authors. That is how it should be.
As always thank you for reading and if you have any questions or need anything at all please fell free to contact us or send you questions my way.
Have a blessed week!