Friday, October 2, 2009
Tate Publishing Increases Market Share and Opens New Facilities
It is the beginning of a new month and a wonderful time to be in the book publishing industry. I could not be more proud of the incredible authors, artists and staff we have at Tate Publishing. While most publishers in the industry struggle to make ends meet, our authors are selling great and holding more events then ever. I am perhaps the proudest that our staff and author pool know the difference hard work makes.
Educated and experienced business people will be the first to tell you that supply never drives or creates demand. Many authors or artists think that if a publisher will just print a million copies and put them everywhere people will buy them. That is silly! Our philosophy is that we must create demand first and then the product will sell. The Tate Publishing marketing staff is second to none and the best in the business at gaining visibility and setting up events for our authors. Authors that want to be successful understand that they must have a publisher that can market and partner with them to have the best opportunity for success. That is why self-publishing is not always a good option for authors that want to truly succeed and sell books in one of the most competitive markets in the world. You can see why I am so proud of our people and the family of Tate authors!
In addition to the successes in the marketing department and book sales, I am also excited to announce that we have opened up a new 8,000 square foot production facility. As Tate Publishing continues to add and provide additional services and opportunities to our authors, our need for space and offices for our staff continues to grow as well. This month will be the first full month that our production staff will be in the new facilities and we couldn't be more excited.
The new offices include lounge and kitchen areas for our authors and artists when they are visiting. A brand new state of the art studio, illustration rooms, conference rooms and huge production floors for our editors, graphic artists, multi-media department and producers. If you haven't been out to visit the Tate Publishing campus please call and schedule a time to come out and visit. We would love to have you.
As always if you have any questions please feel free to send them my way and we are praying for you and your success!