Thursday, February 12, 2009
Tate Publishing Makes Audio Book Available To All
Good afternoon, it is a beautiful day at our offices this morning and I just left one of our printing facilities and couldn't wait to write about some exciting things taking place at Tate Publishing.
This morning I received a call from our Director of Marketing, Mark Mingle. Mark is currently in New York City and was meeting with our buyer in the Large Press Division at Barnes& Noble. At the meeting the buyer was not only very interested and picking up the titles being presented for distribution, but she was very interested in one of the features that accompany most Tate Publishing titles. The feature is what we refer to as eLive! eLive is basically a total digital package that comes with a Tate Published title.
Whenever a customer buys a Tate Published book, if it has an eLive logo on the cover, they have just purchased the complete digital entertainment package. There is a download code in the back of the book that gives the buyer access to a free download of the e-book and audiobook from any computer. The value this adds to a book is huge and the investment that Tate Publishing makes in our titles to provide these types of benefits is unparalleled. Our buyer even mentioned that she had never heard of or seen a publisher every do this and loved it.
This is one more way that Tate Publishing has always set ourselves apart from the competition. For those of you who follow my blog you know that Tate Publishing is a company born to provide services, product, and distribution to authors, buyers and distributors that can't be found or compared to anywhere else. eLive is a perfect example of the Tate difference.
Perhaps the biggest confirmation of how successful the eLive feature has been comes from my own house. I have a four year old daughter at home who tests all of our children's books. The second daddy brings home a new book, she goes straight to the computer downloads the audio book version and follows along. If she loves it we have a winner on our hands.
I couldn't be more proud of what we are accomplishing every day at Tate Publishing and the incredible success our authors and books are experiencing. We will continue to push ourselves to the next level of service and product offerings everyday, and remember next time you visit your local bookstore to make sure your purchase is a Tate Publishing book with the eLive logo on the cover. The digital entertainment package is sure to not disappoint.
Have a blessed day and let me know if you have any questions!