Friday, October 17, 2008

Dog Ear Publishing Compared To Tate Publishing?

I pose this as a questions because a self-publisher is trying to compare their services to what we do at Tate Publishing and that is strange to us. There is no comparison, Tate Publishing is not a self-publisher by any definition and we provide more services, products and distribution that any other publisher. We offer advances, pay royalties, sell product that is 100% returnable, have direct sales with every major retailer and if an author is asked to make an investment with us, we even offer a contract where that investment is refundable. There is no comparison, but to help with anyone that may have questions here you go.

I do want to state that Dog Ear has done a great thing and changed their website to encourage people to contact us first and they have removed several erroneous comments. I believe they are a reputable self-publisher and serve a certain area of our industry very well. While we still disagree with most of their comparisons, we also understand that they are trying to compete in a difficult industry and the comparisons to Tate Publishing are a must for any publisher.

1. Dog Ear claims they checked 9 out of 10 titles and they couldn't find them for sale. They state they did a check on Amazon, but they also won't provide us with a list of the titles. To say that Tate Publishing books aren't for sale in bookstores is completely untrue, ALL Tate Publishing titles are for sale in bookstores everywhere. Our titles are also warehoused and stocked in every major distributors and retail chains warehouses. Remember, Tate Publishing distributes books as a traditional publisher and we are in the Large Press Division with Barnes & Noble.

2. Dog Ear claims we don't have the highest royalties. We do, every Tate authors receive the highest royalties in the industry, depending on how or where the book is sold (bookstore, website,wholesaler, etc.). For example, our authors receive 15% royalties off of books sold traditionally in a bookstore, 40% royalties on books sold directly from us or our website, and 60% royalties on books sold through deeply discounted retailers like Sam's Wholesale or Costco. Compare our royalties to traditional royalty publishers, not self-publishers like Dog Ear. For more information contact our office and we can provide more details. Self-publishers like Dog Ear don't actually let authors set their own retail prices. That is never a good idea, you need your publisher to be established and distribute product appropriately.

3. Dog Ear claims that Tate Publishing is a self -publisher. We are not a self-publisher by any definition. If Tate Publishing accepts your manuscript for production you will have one of three options provided to you, First is a royalty advance, second is no advance but Tate covers all production, marketing, manufacturing and distribution expenses, third, you will be asked to make a refundable author investment. Also, 100% of Tate Publishing books are distributed traditionally and 100% of Tate Publishing books are returnable. Finally, we are selective in who we publish, self-publishers like Dog Ear take everyone, we don't.

4. Dog Ear claims the amount of resources we put into each of our authors books is extraordinary and we agree. Tate Publishing provides between $16,000 and $22,000 dollars in services, products, marketing, cash and other resources into each title. Once again, Tate authors receive the following:

1. Editing - Copyediting, Technical Editing and Conceptual Editing
2. Custom Cover Design - Our in house design team will work with you to create the perfect cover, and back-matter that helps your book stand out on any shelf.
3. Custom Interior Layout - Your layout artist will once again work with you to make sure that the inside of the book is just as beutiful and attractive as the outside.
4. Ebook Creation and distribution - Every title is available to download as an ebook from our website and other online retailers for ease and instant use.
5. Audiobook creation and distribution - Tate Publishing produces our books as audiobooks as well, we are the largest provider of audiobooks to Apple iTunes and and have created another opportunity that no other publisher can for our authors to succeed and this gives a Tate author one more advantage over the competition.
6. Website design and hosting - What better way to promote than through your own website, while this can be difficult and confusing on your own we create the website for you and host it so it never costs you a dime. Plus it gives a constant online presence for promoting and selling your work.
7. Video book trailers and commercials - These commercials have become an amazing opportunity and tool for our marketing department and authors. The commercials are streaming from YouTube to our website bookstore, news reports and televisions worldwide. We have more books sold and recognized from these videos than could have every been expected.
8. Marketing - You are assigned an actual marketing rep that manages distribution, availability and sets up events for you worldwide.
9. Publicity - Every event and book is promoted to local and national media for the life of the work. We use several different publicity firms to promote you and your events, but our favorite is Key Marketing Group Communications.
10. Distribution - Tate Publishing product is all 100% returnable and warehoused and not simply made available for order or on a list. We have direct relationships with every major retailer, distributor and wholesaler and provide product directly to their warehouses and are even in the large publishing division with Barnes & Noble, no one else comes close!

As you can see, no one can compare to what Tate Publishing offers, many can publish books, but NO ONE provides the services, products and support that Tate Publishing provides. As you begin your journey ask a lot of questions, ask what other services other than simply book printing or creation a publisher can provide and make sure that you will have a partner that helps create opportunity for you.

As always our staff is here to serve and answer your questions and thanks for your time. God Bless and we are praying for your success.

Ryan Tate

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