Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Friday, January 18, 2013

Tate Publishing's Rita Tate Named Woman of the Year!

What a wonderful year it has already been and we are just getting started!   I wanted to share (brag) an article we are proud of.   Rita Tate was just named the Woman of the Year by Hughes News.  Here is the article and a link as well.  As you know since Rita Tate is my mom I already knew she was the woman of the year!!!!  Congratulations Mom and I have received so many e-mails and calls from our authors and artist already congratulating you.  We are all very proud of you and our company is so blessed to have someone like you as a founder.  Many people don't realize that the main focus of Tate Publishing is to build God's Kingdom and give as much as possible.  Every employee, author, and artist in our company plays such a huge role in making that happen and it is a blessing to have any part.  Enjoy the article and this also gives some great history on my mom and our family!


Rita Queen Williams Tate has been named the Hugh's News Woman of the Year for 2012

Rita Queen Williams Tate was born in Clinton, Oklahoma to Hubert and Violet Williams in 1948. Soon after Rita was born her father became pastor of Central Pentecostal Holiness Church, moving the family to the south side of Oklahoma City in 1950. He had a hugely successful tenure as the church grew by the hundreds throughout the early to late 1950s. Rita would be one of eight children born to the couple. After four boys, she was the first of three girls, and then another younger brother was added later. Her middle name, Queen, is a tradition passed to the first girl born into a Williams family.
Rita loved church and grew up memorizingScripture and singing for the congregation. She was saved at the age of six in a Sunday school class taught by Opal Finchum, whom Rita calls “a masterful teacher who made Bible stories come alive and explained fully what it meant to give your heart to Christ.”  The first person she told about her salvation decision was her father who said with tears in his eyes, “Rita Queen that is the greatest news you will EVER tell your Dad.” 

By the time Rita was a teenager, her father had left the ministry but the family remained dedicated to the church and maintained a strong Christian household. She attended Southwestern Christian University, first briefly as a high school sophomore, then later as a full time college student. Rita's uncle, C.H. Williams, many may recall, was a dean and professor at Southwestern for many years. In fact, C.H. Williams, helped found the school along with Oral Roberts, and R.O. Corvin in 1946.

Rita's love for music was always apparent and one evening while at home with her two younger sisters, she asked if they would sing a song with her. Almost miraculously a sound developed very quickly. Younger sister, Vikki took the lead part, the youngest sister, Renee, sang tenor, and Rita was the alto for the group. No lessons, no direction, just three voices united in the closest of harmony, difficult to come by unless the voices are related. The ease and clarity of sound even surprised the sisters.
[Rita Williams Tate; Vikki Williams; Renee Williams Light (of the Light family--relatives of the Muse family)]

Soon, The Williams Sisters were being asked to sing at local youth events, revivals, and conferences. Rita became the spokesperson for the group and developed a unique speaking style, sharing Biblical messages and illustrations, weaving the music into the overall theme. Along with a small band as accompaniment, they began to tour the country performing at church youth camps, conferences, and holding revivals from coast to coast. From the late sixties to mid seventies, The Williams Sisters were traveling and ministering full time. The group's two albums, Introducing … The Williams Sisters and Joy!, produced during that time, are still asked for today.

“It was a wonderful time in our lives. We were privileged to see many young people come to know Christ and we were enjoying the time together, understanding how blessed we were to do something we loved to do,” said Rita.

In 1974, The Williams Sisters were introduced at the National Quartet Convention held in Nashville as “The New Group of the Year.” The honor was part of a program that was the precursor to the current Dove Awards awarded to Christian artists. Thereafter, the sisters would share the stage often with The Oak Ridge Boysthe Stamps QuartetThe Inspirations, and other well-known groups.

As the 1980s approached, marriage and raising families became new priorities and the group no longer toured, but got together periodically for special events through the years. Rita married Dr. Richard Tate, a campus minister, in 1977, and they served on the campus of Southwest Baptist University in Bolivar, Missouri for many years. As Vice President for the school as well as Campus Minister, Richard along with Rita continued to sing together and minister, representing the school and recruiting many students throughout the Midwest. Two children, son, Ryan, and daughter, Trinity, were born while at Bolivar.

The couple moved to the San Diego, California area in 1990 to take their first full time pastorate. It was during this time they began to work on producing a book aimed at helping married couples and families. The material for the book was gleaned from the live seminars and conferences Richard and Rita conducted several times a year. When the family moved back to their Oklahoma roots in 1997 the manuscript was sent to several publishers. Finally, their book 11 Reasons Families Succeed was published. “It's a great tool for dating or married couples, and families experiencing challenges,” Rita explained.

“Richard was serving as the Chief of Staff for Mary Fallin, who is now the Governor of Oklahoma at that time, but we learned so much about the publishing process and marketing books that we became interested in creating our own publishing house. In 2000, our son Ryan graduated from the University of Oklahoma where he was a varsity wrestler for the Sooners and daughter, Trinity, a cheerleader for OU on track to graduate in 2001. Ryan married a beautiful girl and after a brief stint as Area Director for Youth for Christ, Ryan joined us as we finally formed Tate Publishing and Enterprises, LLC. Ryan was named President of the company and Trinity soon entered the family business as one of our first editors,” Rita continued.
“Trinity is now the Executive Director for Acquisitions. You know, it was as if it happened by itself. I suppose that's how you know it truly is a 'God thing'. We can't take credit for a single thing. When we began to solicit manuscripts the response was overwhelming and from that day to this; the business continues to thrive. We are so grateful. It is God's business, not ours. Everyday we look around, amazed at what God has done in twelve short years. We have over 200 employees, produce wonderful, beautiful books that bless and change people's lives, and are able to give into the kingdom of God because of Tate Publishing's success.”

Rita became involved with Southwestern Christian University upon the family's return to Oklahoma and is now Vice President for the Executive Committee for the Board of Regents and loves the school that gave so much to her when she was a young student. “Southwestern is in my DNA – I have a passion for it's past and it's future. To see the school expanding, building, and becoming a vibrant educational entity is thrilling. You step on that campus once, and you will never be the same. I'm in for a lifetime.”
Rita maintains a busy schedule as always. As Executive Creative Writer for Tate Publishing she is a ghostwriter for the company's celebrity authors. She has written for Lee Greenwood, Neal McCoy, the niece of Oklahoma's favorite son, Will Rogers, the Selmon brothers--Oklahoma University football greats, along with Joe Washington. She has also written for Nolan Ryan, Reba McEntire, Kenny Rogers, and NBA's Karl Malone and many others. She is also active in the Oklahoma Federation of Republican Women and directs the Miss Mustang Pageant, a preliminary for the Miss America Pageant.

“Family will always be our highest priority. As years pass, Richard and I realize more and more that time spent with them is the most precious, valuable, and important thing we do. Ryan and Christy have two children, a daughter, Courtney Queen, carrying on the middle name tradition, and son, Will; Trinity and husband, Lee have two beautiful little girls, Sloane and Avery."
“When Hugh approached me about being namedHugh's News Woman of the Year, I was of course, honored, but more than that, I was humbled. I remember as a six year old, on my knees praying the prayer of salvation. I have not been perfect and have made some mistakes along the way, but I always knew God loves me, guides me and favors me in ways I can't fathom. I have been sold out to Him for many years now and He gets credit for anything I have accomplished. As to this newest honor, it reminds me of a Williams Sisters song we used to sing,'It's A Wonderful Feeling!' Love and blessings to all--Rita Williams Tate.
[Editor's commentary: Rita asked me this question: "Hugh, How do you go about selecting the person of the year for Hugh's News?
That is a great question. I am not sure I could tell her or you exactly how it happens. I had a Frenchprofessor at Furman University who enjoyed giving us pop quizzes. We would study diligently, memorize the vocabulary, etc. After all the hard work, he would invariably fail to give us a quiz for which we were primed to do well. How disappointed we all were because we knew we could make good grades if we studied.
We asked him how he decided when to give a text. He said, "It depends on how my liver acts on any given day."
All I can say is that I pray about it all year, starting in January and wait to see how things go, and how God may impress me with the right individual.
As I recall, I first met Rita Williams Tate in 2006 at the Annual Homecoming of Southwestern Christian University, and she and her sisters, the Williams Sisters, sang. Rita spoke, too, and I was impressed with her poise, charisma and ability to connect with those who were in attendance. I saw in Rita a tremendous leadership ability. Shespoke with the anointing of the Holy Spirit that moved the large group that came to sing.
Following that first meeting of Rita, she was asked to be the emcee for the annual reunion singing. She has done it with charm and an appealing demeanor and command of the event. She is well-organized, and the movement of the whole event is carried by the flow of music and introductions of singers with professional precision and poise. She invited Lonnie Rex to be the conductor of the Gospel Singing last November and what a magnificent job he did, along with Betty on the grand piano, Laban West and Randell Drake on the other pianos.
I learned later that Rita and her sisters grew up in the home of a pastor in the Pentecostal Holiness Church in Oklahoma. They formed a trio, The Williams Sisters Trio, that traveled all across the west [and the whole country] where they were well received, loved, and greatly appreciated for their anointed and dynamic gospel singing.
It is the opinion of this writer that they were on a par with the Andrew Sisters and the Lennon Sisters who sang on the Lawrence Welk TV Show. They were known as America's Sweethearts. The Williams Sisters Trio were the Sweethearts of the Pentecostal family of churches throughout the west.
Rita Tate is co-founder of Tate Publishing and Enterprises–a Christian based publisher located in Mustang, Oklahoma. She is the author of 12 Battles Every Woman Must Win!, and co-author, with her husband of 11 Reasons Families Succeed.
I have visited the Corporate Offices of Tate Publishers and Enterprises in Mustang, OK, and met with her husband, Dr. Richard Tate, also a remarkable person with enthusiasm, energy, vim and vitality. I would say he has Spizzerinctum.
It is my delight and honor to introduce you to RitaWilliams Tate, the 2012 Hugh's News Woman of the Year.

Wednesday, May 12, 2010

NBA Team Joins Tate Publishing Family!

Good afternoon and thanks again for visiting my blog to find out about all of the exciting new opportunities at Tate Publishing. Since I last wrote we have had so many things happen. From new magazine launches to the incredible response and success our author's nationwide television commercials are receiving, it is a busy and wonderful time to be a part of the Tate Publishing family.

Many of you are first-time authors and looking for a home for your life's work. I want to encourage you to search out every option and compare them head to head. If your manuscript is accepted by Tate Publishing I believe you are being offered the best publishing opportunity in America. From editing and design to marketing, distribution and layout, we are the best and no one can compete or even offers what Tate Publishing brings to the table.

It is this very level of service and success that brought a National Basketball Association (NBA) team the Oklahoma City Thunder to Tate Publishing. This summer we will be releasing several children's books for the team and for their team children's associations telling the stories of the team, their mascot and history. The same level of writing, illustration, design, marketing, distribution and promotion that the NBA require is what is the daily expectation for us and our authors. That is the Tate way!

To succeed you need great partners in the publishing industry. We are excited about the opportunities to partner with authors and organizations across the globe.

As always feel free to contact our offices or me directly if you have any questions and know that we will be praying for your success. We look forward to talking with you soon!

Sincerely,

Ryan Tate

Wednesday, July 1, 2009

Tate Publishing - Book Marketing Is The Key To Success

Good afternoon and thank you for checking in once again on my blog and the great things happening at Tate Publishing.  I am often asked what makes a successful book and how can Tate Publishing help.  While there are certainly many elements that play a role, there is of course only one major role that everything boils down to, that is marketing!

Tate Publishing provides services and products that no other publisher can and designs, edits and manufactures some of the best product released in the publishing industry, but that is not nearly enough.  The key is marketing.  As an author you must make sure that your publisher has a long distribution reach that can get your book everywhere necessary for it to succeed.  Not just listed on a website!

I am very proud of our marketing department and the many publicity and PR firms that represent Tate Publishing titles.  We are one of the top selling publishers in America and set up and create more events, book signings and promotional engagements than any one else, helping Tate authors an books succeed.  Remember, at Tate Publishing we market and promote the book for the life of the project, and we promote and market and distribute on your behalf and in partnership with our authors.  The danger of small publishers and self-publishers is that authors must do everything on their own and take all of the risk and burden, we do not believe that serves a serious author's needs.  You need a great marketing partner.  

In the last quarter alone Tate authors have appeared and been promoted on ABC's Nightline, MSNBC, Fox News, AOL.com and hundreds of other news, print and radio channels.  These are the opportunities and situations a successful author needs from their publisher.  

While many claim they can produce books, very few actually have the resources, staff, distribution or marketing departments to truly help authors succeed, that is what makes Tate Publishing a special place.  

We have always been a publishing family that believes in working hard to help authors succeed, that is why we must be very picky in regards to the books and authors we will sign, but in the end we know that great marketing is the best recipe for success.  

As always please contact us if you have any questions or send them directly to me.  Have a great day and thanks for reading!

Sincerely,

Ryan Tate

Friday, January 23, 2009

Tate Publishing Book Royalties

Once again it is royalty time at Tate Publishing.  This is the month that the 2008 4th quarter royalty checks are mailed out and our authors and staff have done it again.  We have for the third consecutive quarter set new records and all time highs for royalties at Tate Publishing.  

As an author knows, true success is only possible with a great partnership between the author and publisher.  The problem with self-publishing is that you get no marketing or distribution (you might get listed on a site but that is not distribution) and the problem with most traditional publishers is that you get no control and royalty percentages are too low to show any profits.  Tate Publishing is unique, we are a publishing house that was born to serve authors and create the best opportunity for an author's success.  I am so proud that we have been able to accomplish this task and now lead the industry in products, services and many of the top sales indicators.  

The success is a direct result of our talented staff and incredible authors that are driven to succeed.  The very fact that we are once again showing higher sales than ever before, even in these tough economic times our country is facing proves how important the publisher and author partnership is to be able to succeed in this industry.

Once again, congratulations to everyone and if you have any questions please don't hesitate to let me know.

God Bless,

Ryan Tate


Friday, December 5, 2008

Tate Publishing Top in Sales

I hope everyone had a wonderful Thanksgiving and got to not only eat too much, but you were able to be with family and friends. Once again I am pleased to bring you some great news about Tate Publishing. We have much to be grateful for and were just told at the end of the week last week that we are once again leading all publishers.

Last week Ingram/Spring Arbor Wholesalers, the largest wholesaler in the industry informed us that we are the fastest growing publisher by sales volume they do business with and we are currently breaking into the top ten of the highest volume selling publisher as well.

This is an incredible honor and the results of incredible effort by both Tate Publishing and our wonderful authors. A publisher should be judged by not just the quality of the product they publish, but their ability to market, promote and sell that product.

A Tate published author has always had an incredible advantage and our marketing and distribution is truly second to none. These wonderful results and honors are a blessing an continued confirmation that authors can succeed when in a partnership with Tate Publishing.

I want to once again say congratulations to the Tate Publishing staff and authors for this success. We couldn't be more excited about the future and are looking forward to an incredible 2009!!!

Great job to all,

Ryan Tate

Tuesday, November 11, 2008

Tate Publishing - The Economy - Book Publishing Industry

I have been thinking a lot about what I was wanting to write today and the impact that the economy is having on everyone not only in America, but the world. For many it is a very difficult and trying time and I am constantly being asked by authors and other individuals in the publishing industry why things are doing so well at Tate Publishing when the rest of the industry is slumping.

It is a fact that when people are faced with economic changes they don't simply stop spending money or pursuing their dreams. If that were the case the economy would not exist at all and there would be no spending, no loans, no new homes, you get the idea! The truth is that when people are faced with the types of changes to the economy we are facing they don't stop, they become more selective, educate themselves better and make choices that will truly be necessary and benefit them. I believe this is why we are seeing such success at Tate Publishing. Authors are choosing to go with a publisher that has a proven track record and can actually deliver opportunity for success. I have said this many times, but the problem with self-publishing is that unless you have a huge amount of resources and a huge following ready to purchase your book, you will most likely not sell many copies, let alone sell anything through a bookstore.

At Tate Publishing our authors not only receive the best products and services, but the partnership with our marketing staff is what truly makes the difference. When you have a team of individuals who wake up every morning to work with you to set up events, promote your book, distribute your book and publicize everything, you actually have a chance. So we believe that authors are becoming more educated, and looking to go with a publisher that they know will give them an actual chance, not a situation where they have to do everything on their own and their opportunity is left to luck.

Carolyn Reidy, the President/CEO of Simon & Schuster just spoke at the Evangelical Christian Publisher’s Association’s CEO Symposium and Publishing University at the Westin Hotel in Lombard, Ill. in November. Her remarks were about the incredibly horrible time they and publishers alike are facing during these economic times. Her fear and concern were obvious and understandable. Tate Publishing has developed a model that is author centered, this model creates an environment where when the author and publisher are working in a true partnership, and success is possible in any economic situation.

Once again, we are committed to delivering more products, services, distribution and publicity opportunities to our authors than anyone else. That is the Tate difference, a situation where the flexibility of self-publishing and the power of traditional publishing meet to create the successful environment Tate authors experience everyday!

Whether you are a published author, publisher or looking for a publisher, I am praying for you on your journey and believe that the best thing you can do is gain knowledge. Hopefully this blog can help you in the search and as always let me know if you have any questions.

Sincerely,

Ryan Tate

Saturday, October 11, 2008

What does distribution for your book really mean?

This is one of the questions that our acquisitions team is asked the most.  It is also probably the most misunderstood question for first-time authors.  

First, understand that most self-publishing companies will claim that they have bookstore distribution.   The truth is that these companies only list their products with a retailer or distributor.  You will not find the titles in a store, only titles listed in a database that if you pay for it they will have a book printed and shipped off.  In most cases self-publishers even use print on demand companies or print on demand distributors like Lightning Source to print a book as it is ordered, the products are never warehoused.  

Second, self-publishers don't offer returnable product.  For a bookstore to stock titles or a distributor to inventory a book for sale and availability the books or products must be returnable.  This simply means that if the books don't sell they can be returned to the publisher at no cost to the distributor or bookstore.  Self-published authors and their books are not returnable and are not able to compete in a retail environment.  

Third, self-publishers don't pay for books sold or put into distribution.  When a publisher is actually trying to sale product in bookstores they must have product inventoried and warehoused.  This is a huge risk and very costly because if you're are putting books into stores or retailers and distributors warehouses you must be prepared to accept the product that doesn't sell as a return.  This means that you could lose a lot of money if a title doesn't sell well and that is bad business.  At Tate Publishing we just recently had a book titled, "From Pulling Weeds to Picking Stocks" that went to number one on Amazon.com.  It is also being watched for the New York Times Bestsellers list and has had purchase orders from stores like Barnes & Noble, Borders, Books A Million and wholesalers and distributors like Ingram and Spring Arbor for over 30,000 copies in the first 6 weeks of the release.  A self-published author would have to pay 10's of thousands of dollars to simply print this many books and then assume the risk that the product won't sell out and have the returns come right back to you.  This is not a risk any author should have to take, that is a risk your publisher should take.

At Tate Publishing our authors books are set up for distribution as a traditional publishing house and product is 100% returnable, product is warehoused (not simply listed in a database) and all product sold into distribution is paid for by Tate Publishing, not the author.  In addition, Tate Publishing works with and provides product to every major distributor and retailer, but we also have direct relationships with the largest retailers in the country which means we provide product directly to them for in store sales.  Check out our events page to see our distribution and event strengths.

Once again, as you are searching for options and trying to learn this industry make sure you ask your publisher or potential publisher these questions about their distribution system.  If all of these elements aren't in place you cannot compete against the traditional publishers or expect to have great success from a retail standpoint.  

As always, please send any of your questions or additional topics you would like me to discuss, I would love to help answer them for you.  

Ryan Tate
President, Tate Publishing

Friday, October 10, 2008

Welcome to the President's Desk..........

Well, I am very excited to begin the process of helping all of you out there not only understand the publishing industry in general, but specifically about the wonderful options and opportunities available to you at Tate Publishing that no one else can offer!

Tate Publishing is a company that my family started almost a decade ago with one desire;  create an environment where authors truly can succeed.  My parents had published a book when my father was Chief of Staff for the Lt. Governor of Oklahoma with a traditional publisher, the book was titled, "11 Reasons Families Succeed" and it sold very well, but as many authors find out the money always flowed to the publisher and rarely to the author.  In addition, my parents did all of the work, travel, speaking, promotions, just about everything.  The reality became clear that hard working authors deserved a chance to succeed and profit from their book and efforts and that opportunity didn't exist for most.

Tate Publishing was started to create this environment and has been the most successful publishing company story our industry has seen in quite some time.  Tate Publishing offers more services, products, support,marketing and distribution that any publisher out there.  Many will claim they are as good or provide the same level of service or products, but don't be deceived, none even come close.

As a Tate published author you will receive the following:

1. Editing - Copyediting, Technical Editing and Conceptual Editing
2. Custom Cover Design - Our in house design team will work with you to create the perfect cover, and back-matter that helps your book stand out on any shelf.
3.  Custom Interior Layout - Your layout artist will once again work with you to make sure that the inside of the book is just as beutiful and attractive as the outside.  
4.  Ebook Creation and distribution - Every title is available to download as an ebook from our website and other online retailers for ease and instant use.
5.  Audiobook creation and distribution - Tate Publishing produces our books as audiobooks as well, we are the largest provider of audiobooks to Apple iTunes and audible.com and have created another opportunity that no other publisher can for our authors to succeed and this gives a Tate author one more advantage over the competition.  
6.  Website design and hosting - What better way to promote than through your own website, while this can be difficult and confusing on your own we create the website for you and host it so it never costs you a dime.  Plus it gives a constant online presence for promoting and selling your work.
7.   Video book trailers and commercials - These commercials have become an amazing opportunity and tool for our marketing department and authors.  The commercials are streaming from YouTube to our website bookstore, news reports and televisions worldwide.  We have more books sold and recognized from these videos than could have every been expected.  
8.  Marketing - You are assigned an actual marketing rep that manages distribution, availability and sets up events for you worldwide.
9.  Publicity - Every event and book is promoted to local and national media for the life of the work.   We use several different publicity firms to promote you and your events, but our favorite is Key Marketing Group Communications. 
10.  Distribution - Tate Publishing product is all 100% returnable and warehoused and not simply made available for order or on a list.  We have direct relationships with every major retailer, distributor and wholesaler and provide product directly to their warehouses and are even in the large publishing division with Barnes & Noble, no one else comes close!

As you can see, no one can compare to what Tate Publishing offers, many can publish books, but NO ONE provides the services, products and support that Tate Publishing provides.  As you begin your journey ask a lot of questions, ask what other services other than simply book printing or creation a publisher can provide and make sure that you will have a partner that helps create opportunity for you.

Once again, our desire was to create an environment that an author could actually succeed.  Tate  Publishing authors out sell, work and promote all the competition.  No one should have to go it alone.  There are many options out there, but none are of the Tate standard, level of service or quality.  I want to encourage you to check out our other blogs and chat with other staff members if you would like.  

Visit our website and submit your manuscript for review, or simply call the office.  We only accept a small percentage of authors for publication and have three options available.  At Tate Publishing we either offer an advance, pick up the cost without any cost to the author or issue a contract with a refundable author investment.  Regardless, every Tate author has a mix of products, services and distribution that no other company can match.  

Let me know if you have any questions and I am looking forward to providing whatever assistance I can.  God Bless you and as always I will be praying for your success no matter where you end up on your journey!

Sincerely,

Ryan Tate