Tate Publishing Increases Market Share and Opens New Facilities

It is the beginning of a new month and a wonderful time to be in the book publishing industry.  I could not be more proud of the incredible authors, artists and staff we have at Tate Publishing.  While most publishers in the industry struggle to make ends meet, our authors are selling great and holding more events then ever.  I am perhaps the proudest that our staff and author pool know the difference hard work makes.  

Educated and experienced business people will be the first to tell you that supply never drives or creates demand.  Many authors or artists think that if a publisher will just print a million copies and put them everywhere people will buy them.  That is silly!  Our philosophy is that we must create demand first and then the product will sell.  The Tate Publishing marketing staff is second to none and the best in the business at gaining visibility and setting up events for our authors.  Authors that want to be successful understand that they must have a publisher that can market and partner with them to have the best opportunity for success.  That is why self-publishing is not always a good option for authors that want to truly succeed and sell books in one of the most competitive markets in the world.  You can see why I am so proud of our people and the family of Tate authors!

In addition to the successes in the marketing department and book sales, I am also excited to announce that we have opened up a new 8,000 square foot production facility.  As Tate Publishing continues to add and provide additional services and opportunities to our authors, our need for space and offices for our staff continues to grow as well.  This month will be the first full month that our production staff will be in the new facilities and we couldn't be more excited.  

The new offices include lounge and kitchen areas for our authors and artists when they are visiting.  A brand new state of the art studio, illustration rooms, conference rooms and huge production floors for our editors, graphic artists, multi-media department and producers.  If you haven't been out to visit the Tate Publishing campus please call and schedule a time to come out and visit.  We would love to have you.

As always if you have any questions please feel free to send them my way and we are praying for you and your success!

Sincerely,

Ryan Tate

Tate Publishing Makes Audio Book Available To All

Good afternoon, it is a beautiful day at our offices this morning and I just left one of our printing facilities and couldn't wait to write about some exciting things taking place at Tate Publishing.  

This morning I received a call from our Director of Marketing, Mark Mingle.  Mark is currently in New York City and was meeting with our buyer in the Large Press Division at Barnes& Noble.  At the meeting the buyer was not only very interested and picking up the titles being presented for distribution, but she was very interested in one of the features that accompany most Tate Publishing titles.  The feature is what we refer to as eLive!  eLive is basically a total digital package that comes with a Tate Published title.  

Whenever a customer buys a Tate Published book, if it has an eLive logo on the cover, they have just purchased the complete digital entertainment package.  There is a download code in the back of the book that gives the buyer access to a free download of the e-book and audiobook from any computer.  The value this adds to a book is huge and the investment that Tate Publishing makes in our titles to provide these types of benefits is unparalleled.  Our buyer even mentioned that she had never heard of or seen a publisher every do this and loved it.  

This is one more way that Tate Publishing has always set ourselves apart from the competition.  For those of you who follow my blog you know that Tate Publishing is a company born to provide services, product, and distribution to authors, buyers and distributors that can't be found or compared to anywhere else.  eLive is a perfect example of the Tate difference.

Perhaps the biggest confirmation of how successful the eLive feature has been comes from my own house.  I have a four year old daughter at home who tests all of our children's books.  The second daddy brings home a new book, she goes straight to the computer downloads the audio book version and follows along.  If she loves it we have a winner on our hands.

I couldn't be more proud of what we are accomplishing every day at Tate Publishing and the incredible success our authors and books are experiencing.  We will continue to push ourselves to the next level of service and product offerings everyday, and remember next time you visit your local bookstore to make sure your purchase is a Tate Publishing book with the eLive logo on the cover.  The digital entertainment package is sure to not disappoint.

Have a blessed day and let me know if you have any questions!

God Bless,

Ryan Tate